Travelling Mantra
Search Engine Optimization
SEO, or Search Engine Optimization, is the art of boosting a website’s visibility on search engine results pages (SERPs) naturally. It entails refining various elements of a website, such as content, structure, and HTML code, to enhance its ranking in search results for relevant queries. By optimizing these aspects, you increase the likelihood of your website appearing higher in search results, driving more organic traffic and improving your online presence. SEO is a critical component of digital marketing strategies, enabling businesses to connect with their target audience effectively and achieve their online objectives.
Features of SEO
High-quality, optimized content
Google is extremely adapt at identifying and ranking content that is authoritative, relevant, useful and engaging. With the bar set high, content shortcuts and shortcomings are no longer permissible.
Keyword optimization
This involves researching and using relevant keywords in website content to improve search engine rankings. When it comes to ranking your site higher on Google, it’s important that you think about the keywords people are using to search for your business, and then hone in on those keywords as you write content for your site
Responsive website design
Responsive website design enables a website to automatically adjust for optimal display on desktop monitors, tablets and smartphones. Because the number of users accessing the Internet from mobile devices is exploding, websites must provide a great mobile-user experience.
Internal Linking Structure :
A well-optimized internal linking structure enables Google to determine which pages of a website are most important. Links to high-value SEO pages should appear more often, occupy valuable real estate on the page, and be prominent in the website’s overall navigation structure.
